Writing good content is one thing forgetting people to actually read it relies on a terrific headline to get them to read on. If you don't have a good headline in place, the likelihood is that people won't read the content that you've created underneath it. Coming up with a smart title can be a little tricky sometimes. This video shows you one great solution:
http://findbomonline.blogspot.com/2015/05/creating-successful-title.html