Writing good content is one thing forgetting people to actually read it relies on a powerful headline to get them to continue reading. If you don't have a good headline in place, the chances are that people won't read the content that you've created underneath it. Coming up with a smart headline can be a little tricky sometimes. This video shows you one great solution:
http://garthbaer.blogspot.com/2015/05/how-to-write-successful-headline.html
