Writing good content is one thing forgetting people to actually read it relies on a powerful headline to get them to read on. If you don't have a good title in place, the chances are that people won't read the content that you've created underneath it. Coming up with a smart headline can be a little tricky sometimes. This video shows you one great solution:
http://142road.blogspot.com/2015/05/writing-smart-headline.html
