Writing great content is one thing forgetting people to actually read it relies on a attention-getting headline to get them to read on. If you don't have a good headline in place, the likelihood is that people won't read the content that you've created underneath it. Coming up with a smart headline can be a little tricky sometimes. This video shows you one great solution:
http://imdavidbaer.tumblr.com/post/119973117555/writing-a-great-title
